Shiseido Men Skin Empowering Cream is an intensive face cream for men who want to address visible signs of ageing, particularly wrinkles, sagging and loss of firmness. It is suitable for all skin types and absorbs quickly thanks to its emulsification technology.

Key Benefits

Soft Shell Emulsification Technology enables fast absorption and a pleasant finish even with a high content of moisturising ingredients and oils.

In a user test with 100 volunteers after one week of use:

• 78% of participants perceived their skin as firmer
• 86% of participants rated their skin as smoother
• 71% of participants perceived it as more toned

The result is a treatment targeting a firmer, smoother and more toned appearance of men's skin.

Ingredients

The emulsification technology used helps maintain the stability of Retinol ACE, listed in the INCI as retinyl acetate. The formula also contains:

• Prunus yedoensis cherry blossom leaf extract
• Glycyrrhiza glabra liquorice root extract
• Camellia japonica Japanese camellia seed oil extract
• Fagus sylvatica European beech bud extract
• Ganoderma lucidum reishi mushroom extract
• glycerin, squalane, dimethicone and butylene glycol as the main emollient and moisturising ingredients

Shiseido Men Skin Empowering Cream combines Retinol ACE, botanical extracts and emollient and moisturising ingredients in one intensive cream.

Application and Dosage

Apply the cream after cleansing or shaving and spread it across the face using upward movements. When used during the day, follow with a product containing sun protection.

Do not use this product if you have previously experienced skin reactions to retinol or retinoids, or if you are prone to such reactions.

Following the recommended routine complements retinol care with subsequent protection against sun exposure.

Packaging and Volume

• Volume: 50 ml
• The cap and outer container are designed for reuse with refill cartridges
• Using a refill cartridge reduces plastic consumption by 91% compared to standard packaging

The refill system allows the cap and outer container to be reused, reducing plastic waste.

About the Brand

Shiseido was founded by Arinobu Fukuhara in 1872. The brand was established in the Ginza district of Tokyo as Japan's first privately owned Western-style pharmacy. Its corporate DNA combines art and science, Japanese aesthetics and an unwavering commitment to quality.

The brand is built on the fusion of a scientific approach, art and Japanese aesthetics.