The inspiration for the fragrance and its campaign was the French Riviera.

Fragrance and Composition

• Top notes: coconut water and frangipani (plumeria) flower
• Heart: orchid and jasmine flower
• Base: sandalwood and vanilla
• Fragrance family: floral ambery solar
• Concentration: Eau de Parfum
• Year of release: 2023
• Composer: Nathalie Lorson

The name Rose does not refer to a rose in the fragrance pyramid, but to the French word for the colour pink.

Rose Passion will take you on a journey from coconut and floral notes to a warm blend of sandalwood and vanilla.

Declared composition: Alcohol Denat. (SD Alcohol 40-B), Parfum, Aqua, Benzyl Salicylate, Butyl Methoxydibenzoylmethane, Ethylhexyl Salicylate, Coumarin, Linalool, Limonene, Benzyl Alcohol, Benzyl Benzoate, Isoeugenol, Citral, CI 19140, CI 42090 and CI 60730.

Usage

Discontinue use if irritation occurs.

Packaging

• Volume: 60 ml
• Bottle: fuchsia pink with a gradient dégradé effect
• Design inspiration: Venetian glass and cut crystal jewellery
• Cap: combination of glossy black and gold
• Detail: the distinctive JC emblem

The packaging is built on bold colour, a contrasting cap and a jewellery-inspired design.

About the Brand

J. Choo Limited was founded in 1996 by Professor Jimmy Y.K. Choo and Tamara Yeardye, now Mellon. The brand's roots trace back to the bespoke shoemaking atelier that Jimmy Choo ran in east London in the 1980s. The brand's first fragrance, Jimmy Choo Signature, was launched in 2011.

Rose Passion continues the perfumery chapter of Jimmy Choo's history, which began with the launch of its first fragrance in 2011.