Enhance the beauty of color-treated hair, restore its healthy appearance, and keep vibrant, intense color tones at their maximum. The L'Oréal Professionnel Serie Expert Vitamino Color shampoo for radiant hair color gently cleanses the hair and scalp while helping to restore the hydrophobic properties of the hair’s outer layer. This is essential for color-treated hair, as this hydrophobic property is responsible for maintaining optimal shine and volume that give hair a healthy look. Moreover, thanks to a formula enriched with the natural polyphenol resveratrol, it prevents color fading, and when used together with the conditioner from the same Serie Expert Vitamino Color range, the color lasts up to 8 weeks.