Jimmy Choo I Want Choo is a floral-oriental eau de parfum for women. Its composition combines fruity top notes, a floral heart, and a base built on vanilla and benzoin resinoid.

Fragrance and Composition

• The opening unfolds with mandarin juice and velvety peach.
• The heart is formed by red spider lily and jasmine sambac.
• The base brings together vanilla and benzoin resinoid.
• The fragrance has an Eau de Parfum concentration and was launched in 2020.
• The composition, created at Givaudan, was developed by perfumers Sonia Constant, Antoine Maisondieu and Louise Turner.
• The key items listed in the published composition include denatured alcohol, fragrance composition and water. Fragrance substances and allergens are also listed, including benzyl salicylate, linalool, limonene, coumarin, citronellol, citral, farnesol and geraniol.

You receive an eau de parfum in which a fruity opening transitions into a floral heart and a base of vanilla and benzoin resinoid.

Packaging

• The 100 ml bottle is shaped to evoke a feminine silhouette.
• It is adorned with a JC monogram reminiscent of a piece of jewellery.
• The spray is complemented by a gold cap with a hammered effect.
• The fragrance liquid has a delicate peach hue.
• The outer box is red, glittering and bears the JC monogram.

The packaging design unites the feminine silhouette shape, the JC monogram, the peach hue and the gold detail.

About the Brand

The Jimmy Choo brand was founded in 1996 and grew from a bespoke cobbler's atelier in east London. Its collections are designed in a London studio, while most of the production takes place near Florence, Italy. The distribution and marketing of the I Want Choo fragrance is handled by Interparfums.

Jimmy Choo thus combines its London origins and collection design with production concentrated predominantly in the area around Florence.