Hugo Boss HUGO Reversed Eau de Toilette for Men 75 ml

Hugo Boss HUGO Reversed Eau de Toilette is an aromatic-woody fragrance for men who break the status quo. See what happens when you change your perspective.

Hugo Boss HUGO Reversed is a fragrance for the modern man who is not afraid to change direction and see the world from a different perspective. This eau de toilette is designed for rebels, innovators, and those who seek their own path. Hugo Reversed offers a refreshing, urban, and unexpectedly elegant composition that perfectly captures the energy of the young generation. It is a fragrance of courage, freshness, and natural confidence. With its unique character, it literally pulls you out of the stereotype and brings an unexpected dose of positive energy to your day.

This fragrance is like your personal restart—it speeds up your rhythm, opens your mind to new possibilities, and emphasizes your individuality. It's perfect for everyday wear, in the city, at work, and during your free time. It is an ideal companion for those who love originality, dynamism, and style. Hugo Reversed is light yet memorable. One that you'll be eager to return to.

Usage

Apply the eau de toilette to clean skin on pulse points such as wrists, neck, and the area behind the ears. These spots help the fragrance to develop better and maintain its intensity throughout the day. Thanks to its refreshing and modern composition, Hugo Reversed is an ideal choice for daily use, especially during the spring and summer months. Just a few sprays and your day will carry the rhythm of your energy. The fragrance will support you in the morning as you enter the office and in the evening when meeting friends.

For even longer-lasting and intense fragrance, we recommend combining it with complementary products from the same range, such as shower gel or deodorant.

Composition

Hugo Reversed opens with the distinct freshness of Calabrian bergamot and grapefruit, which bring a juicy and optimistic introduction. In the heart, rosemary unfolds—an aromatic and invigorating element that gives the whole fragrance a distinctive and energetic character. The base features Haitian vetiver, which ensures elegance, masculinity, and unmistakable depth. The grapefruit in the opening is like a refreshing shower for your mood. The fragrance is uncomplicated yet thoughtful—ideal for men who love lightness but don't want to be ordinary.

The overall composition is fresh, green, and modern. It suits all age groups and easily becomes your everyday icon.

Head: grapefruit, Calabrian bergamot

Heart: rosemary

Base: Haitian vetiver

Packaging

The Hugo Reversed bottle catches the eye with its original design. The matte white glass in the shape of an iconic canteen with a black cap and prominent reversed logo symbolizes the challenge to think differently. The bottle design is as modern and striking as the fragrance itself. The 75 ml volume is practical and ideal for everyday use, easily fitting into a backpack or sports bag, ready to accompany you every step of the way.

The bottle embodies simplicity, practicality, and creativity—just like the men who wear this fragrance.

Additional Information

Hugo Boss HUGO Reversed is a fragrance for men who are not afraid of change, find inspiration in every day, and want to be themselves. It is fresh, natural, and exceptional. With its balanced composition, it appeals to young men as well as seasoned gentlemen who appreciate simplicity with deeper meaning. It is a fragrance that helps you find a new direction—every time you apply it.

Change your view of the world with a fragrance that inspires you. Hugo Boss HUGO Reversed – a fresh start for new stories.