B.U. Heartbeat eau de toilette for women offers a fruity-floral character and is designed for everyday wear. As a spring composition, it appeals to women who seek a combination of fruity and floral notes.

Fragrance and Composition

B.U. Heartbeat was launched in 2009 and has an eau de toilette (EDT) concentration. Its fragrance composition belongs to the fruity-floral family.

• Top notes: red berries and bergamot
• Heart: rose and freesia
• Base: vanilla, musk and sandalwood

Full declared composition: ALCOHOL DENAT, AQUA, PARFUM, PPG-20 METHYL GLUCOSE ETHER, BHT, ANISE ALCOHOL, BENZYL SALICYLATE, CITRAL, CITRONELLOL, COUMARIN, GERANIOL, LIMONENE, LINALOOL.

The product contains fragrance allergens anise alcohol, benzyl salicylate, citral, citronellol, coumarin, geraniol, limonene and linalool.

Usage

The fragrance is designed for everyday wear and presented as a spring composition.

Packaging

• Volume: 50 ml

About the Brand

B.U. entered the mass fragrance market in 1996. It is known for the concept of "perfume in the tin" — fragrances packaged in a metal tin.

The brand's manifesto "be yourself" expresses a philosophy focused on individual identity, uniqueness and self-expression. B.U. currently appeals primarily to Generation Z. It is a proprietary brand of Sarantis Group, through which it is also available on the Czech market.

B.U. appeals to customers who want to express their own identity and individuality through fragrance.