Shiseido Expert Sun Protector Cream SPF 50+ provides high sun protection for the face, suitable for dry, oily, normal and combination skin. It is ideal if you are looking for a lightweight, invisible-on-skin cream that can also be used as a make-up primer.

Key Benefits

• Protects skin from both UVA and UVB radiation thanks to SPF 50+ protection factor.
• The lightweight, breathable texture remains invisible on the skin after application.
• SynchroShieldRepair technology strengthens the protective film through the action of heat, water and sweat. After disruption caused by movement or friction, it allows the film to be smoothed again; this claim is based on an in vitro test.
• The Shiseido Suncare range is dermatologically tested and non-comedogenic.

You get high protection in a lightweight texture that adapts to conditions and skin movement.

Ingredients

• Skin care is supported by 69% of the ingredients in the formula.
• A seaweed complex and hyaluronic acid provide hydration for 4 hours. This figure is based on an instrumental test conducted on 10 volunteers.
• A marine algae complex together with potassium glycyrrhizinate helps soothe the uncomfortable sensations of dry skin.
• Safflower extract is claimed by the manufacturer to help improve skin firmness and density; this claim is based on an in vitro test.
• Hypotaurine helps protect skin from oxidative damage associated with blue light. This claim is also based on an in vitro test.
• Hypotaurine and the NatureSurge complex help counteract damage caused by air pollutants; this claim is based on an in vitro test.

The formula combines four-hour hydration with care targeting dryness and environmental influences.

Application and Dosage

• Shake the product before use.
• Apply to the face after completing your regular skincare routine.
• Reapply at least every two hours and also after swimming, sweating or towel drying.
• The cream can be used as a make-up primer.
• To remove, rinse thoroughly with a regular cleanser.

Regular reapplication helps maintain protection even after contact with water, sweating or towel drying.

Packaging and Volume

• The packaging contains 50 ml of facial sunscreen.
• The tube is made from 30% plant-based plastic; this proportion does not include the cap.

About the Brand

Shiseido was founded by Arinobu Fukuhara, a former chief pharmacist of the Japanese Navy, in 1872. The brand was established in the Ginza district of Tokyo as Japan's first privately owned Western-style pharmacy. It describes its philosophy as a fusion of Western science and Eastern wisdom.

The brand thus builds on a history dating back to 1872 and on the combination of two approaches to skincare.