DKNY 24/7 Electric eau de parfum for women combines fruity and floral notes with a warm vanilla base. The composition is thematically inspired by the energy of New York after dark.

Fragrance and Composition

• This fruity-floriental eau de parfum was launched in 2025.
• The fragrance composition was created by perfumer Laurent Le Guernec.
• It opens with Italian bergamot, mandarin and fresh mango.
• The heart unfolds with jasmine absolute, gardenia petals and orange blossom.
• The base is composed of benzoin, vanilla absolute, sandalwood, patchouli, mossy notes, musk, incense and papyrus.
• The key representative notes include mango, jasmine and vanilla.

The result is a fragrance with a fruity opening, a floral heart and a warmly toned base.

Packaging

• Volume: 30 ml
• The bottle features a glossy pink chrome finish.

About the Brand

DKNY was founded in 1989, with the energy and attitude of New York shaping its identity from the very beginning. Its philosophy blends practicality, contemporary style, utility and purpose. It draws on Donna Karan's original principle of designing for a woman who never knows where her day will take her. The Electric fragrance is part of the DKNY 24/7 collection.

The fragrance thus builds on the brand's vision centred around the modern woman and the ever-changing rhythm of her day.