REUZEL Concrete Hold Matte Pomade 35 g is a pomade for medium to coarse hair, providing an extremely strong hold, definition, and a matte finish with virtually no shine. It is ideal for styling hair that you want to reshape throughout the day.

Key Benefits

The manufacturer rates the hold strength at 10/10 and the shine at 1/10. The pomade enhances the structure and texture of the hair and works similarly to a wax, allowing you to restyle your hair during the day.

The formula is designed not to flake in the hair. The water base makes it easy to wash out and leaves no build-up. The product's scent is reminiscent of vanilla cola.

The result is a firmly held, defined hairstyle with a matte finish that can be reshaped as needed.

Ingredients

Kaolin clay absorbs excess sebum, promotes a matte finish, and helps separate individual strands. The formula also contains hydrogenated castor oil, beeswax, and plant extracts.

• Field horsetail extract
• Stinging nettle extract
• Virginia witch hazel leaf extract
• Rosemary leaf extract

The combination of kaolin clay, wax, oil, and plant extracts supports strand definition and the desired matte appearance.

Application and Dosage

Take an amount equivalent to one to two finger joints and thoroughly work it between your palms. Apply the pomade to towel-dried or dry hair, working from the crown forward and from the roots to the tips. Finish the style with a comb or shape it as desired. Add more product if needed.

By applying gradually, you can easily adjust the amount of pomade to achieve the desired shape and hold.

Packaging and Volume

• Weight: 35 g / 1.3 oz

About the Brand

The REUZEL brand was founded in Rotterdam by barbers Leen and Bertus. Among its first products were the red and green pomades, whose formulas were revised multiple times.

Concrete Hold Matte Pomade was created and tested by the Schorem barbershop in the Netherlands and is manufactured in the USA. REUZEL is certified by the Leaping Bunny program as a cruelty-free brand and does not test on animals.

You are getting a pomade from a brand rooted in barbershop expertise and certified by the Leaping Bunny program.