Fight brassiness in blonde, lightened, and gray hair with Moroccanoil Color Care Blonde Perfecting Purple Shampoo. The gentle formula washes away buildup of impurities, excess oil, and styling product residue without drying. Purple pigments effectively neutralize yellow and orange tones, while patented ArganID™ technology helps repair the hair fiber and seals the cuticle for a smoother, healthier look. With regular use, it restores color vibrancy, boosts shine, and leaves hair soft to the touch.