Joico Blonde Life Violet Shampoo – a toning shampoo designed for blonde and lightened hair that gently cleanses while neutralising unwanted yellow and warm tones for a cooler blonde shade.

Features:

Neutralises yellow and brassy tones, helping to maintain a cool blonde look.Gently cleanses the hair and scalp without drying them out.Contains ingredients that help protect colour and improve hair texture.Leaves hair soft, supple and easy to style.Suitable for natural, coloured and lightened blonde hair.

Key benefits:

Delivers a brighter, cooler blonde shade from the very first use.Protects hair against environmental factors that may cause yellowing.Hair remains lightweight, smooth and full of vitality.Promotes a healthy-looking appearance and helps reduce breakage.The perfect complement to Blonde Life Violet Conditioner for complete care.

How to use:

to wet hair.Gently massage into the scalp and hair to create a lather.Leave on for 1–3 minutes, depending on the desired level of neutralisation.Rinse thoroughly with lukewarm water.Use regularly to maintain a cool tone and radiant blonde hair.

Joico Blonde Life Violet Shampoo is the ideal solution for blonde hair you want to keep healthy, hydrated and perfectly toned with cool shades.