Haruharu Black Rice Bakuchiol Eye Cream is a lightweight eye cream suitable for all skin types, including sensitive skin. It is designed to address fine lines, wrinkles, dark circles, puffiness, and lack of hydration around the eye area. Its milky texture absorbs quickly and leaves no sticky finish.

Key Benefits

• Helps reduce the appearance of fine lines and wrinkles around the eyes.
• Increases the level of hydration in the skin around the eyes.
• Helps diminish the appearance of under-eye puffiness.
• The manufacturer classifies it as a dual-function cosmetic for brightening and anti-wrinkle care.
• In a study of 20 participants, four weeks of use showed an 11.24% improvement in average wrinkle depth and a 1.33% improvement in pigmentation intensity.

The eye area receives targeted care addressing hydration, signs of ageing, dark circles, and puffiness all at once.

Ingredients

• Contains 5,000 ppm of plant-derived bakuchiol, equivalent to a concentration of 0.5%.
• The formula includes 2,000 ppm of rice extract, equating to 0.2%.
• Key ingredients include fermented Phyllostachys pubescens bamboo shoot bark extract.
• The formula also contains niacinamide and sodium hyaluronate.
• Fragrance-free.
• Dermatologically tested for sensitive skin.
• The brand and its product line are PETA Global Animal Test-Free and Vegan certified.

The thoughtful formulation is complemented by its suitability for sensitive skin, absence of fragrance, and certifications confirming its vegan composition and cruelty-free approach.

Application and Dosage

• Use morning and evening.
• Apply approximately a rice grain-sized amount per application.
• Divide the cream between your ring fingers and gently pat it under the eyes and onto the eyelids until fully absorbed.

The small recommended amount allows for gentle application to the entire eye area, morning and evening.

Packaging and Volume

• Each package contains 20 ml of eye cream.

About the Brand

The name Haruharu means "day by day" in Korean. The brand focuses on the sustainable coexistence of beauty and nature, and on making small, practical changes to everyday skincare routines. Its founder and CEO is Jae Jeong, who was born and raised in Seoul and studied art and design.

Haruharu builds its philosophy on everyday practical steps and the connection between beauty care and nature.