Laathani by Ahmed Al Maghribi is a distinctive oriental fragrance for women and men, launched in 2024. This scent is like a deep, intense Middle Eastern experience – mystical, dark and unforgettable.

Ahmed Al Maghribi Laathani is a unisex perfume extract that captivates with a luxurious impression and a confident, long-lasting signature. It feels like a fragrance for those of you seeking something more exceptional than an ordinary "everyday" eau de parfum – something with depth, character and an elegant trail that develops gradually. Perfume extract (Extrait de Parfum) is typically characterised by a higher concentration of fragrant ingredients, which allows it to perform more intensely on the skin and often last longer. Laathani suits both women and men perfectly, as it works with universal, sophisticated accords that adapt to your skin and style. It is ideal for moments when you want to appear polished, modern and "put-together" without unnecessary ostentation. Laathani is a perfume extract that builds on a luxurious impression and a distinctive yet elegant wearability.

Application

With a perfume extract, I recommend starting carefully – often one to two sprays are enough for the fragrance to unfold into its full beauty. Apply to pulse points, where the scent warms best and releases gradually: the neck, the area behind the ears, or the wrists. If you want a more discreet expression for the office or daytime wear, choose one spray on the chest beneath your clothing; for evening events, you can add another spray to the neck. Avoid rubbing your wrists together, as this can disrupt the structure of the fragrance and accelerate the fading of certain notes. Longevity and projection may vary depending on skin type, hydration, temperature and season – on moisturised skin, the fragrance tends to be more stable. Thanks to its high concentration, Laathani shines even in small amounts, so it is best applied sparingly.

Packaging

Laathani is conceived as a fragrance that should make a representative impression in terms of its overall feel, and this is reflected in the perfume extract format as a "premium" concentration. A quality flacon with an atomiser allows for precise dosing, which you will particularly appreciate when alternating the scent with other fragrances or wearing it at varying intensities depending on the occasion. To preserve the stability of the fragrance, I recommend storing the flacon away from direct sunlight, in a dry place at room temperature – ideally in its original box. If you take the fragrance travelling, protect it from overheating (e.g. in a car) and sharp temperature fluctuations, which can affect the development of the scent. From a practical standpoint, the extract is also more economical – consumption tends to be lower, as fewer sprays are needed. The extract's packaging is not only aesthetic but also practical – it allows you to precisely control the intensity of the fragrance.

Composition

A perfume extract typically contains alcohol, a fragrance composition (parfum) and potentially other ingredients according to the manufacturer and legislative requirements, including declared allergens where present. If you have sensitive skin or a tendency to reactions, I recommend performing a patch test on a small area of skin and avoiding application to irritated areas. Take care to keep the fragrance away from the eyes, and wash your hands after application if needed. The exact composition and list of ingredients may vary by batch and market, so the information stated on the packaging of the specific product you receive is always definitive. For an e-shop, it is appropriate to provide general information about the type of composition and to transparently refer the customer to the label.

Top: agarwood (oud)

Heart: rosemary, green notes

Base: leather, bakhoor

Additional Info

Laathani is a unisex extract that often works best in situations where you want to leave a refined impression – from business meetings and social events through to evening engagements. In cooler weather, extracts can perform even fuller and longer; in the heat, a truly small amount is enough to prevent the fragrance from being too pronounced for those around you. If you are looking for a "signature" scent to accompany you across occasions, the unisex character is a great advantage: the fragrance naturally adapts to your skin and style of dress. For maximum comfort, I recommend combining it with unscented cosmetics so that the fragrance does not mix with other strong aromas. And if you enjoy alternating fragrances, Laathani can serve as an elegant choice for days when you want to rely on certainty, longevity and a premium impression. Laathani is an excellent choice if you are looking for a unisex extract with long-lasting wear and a representative, luxurious character.

Laathani is a unisex fragrance for those seeking a deep, spiritual and strongly oriental scent with a distinctive signature. Ideal for evening wear, celebratory occasions or moments when you want to radiate confidence and quiet strength.