PURING 01 Richness Nourishing Shampoo is designed for dry, stressed and chemically treated hair. It is also suitable for dehydrated or frizzy hair, providing nourishment and hydration. The range is also conceived for professional hair care.

Key Benefits

According to the manufacturer, the shampoo provides deep nourishment and hydration to the hair.

It also helps protect the hair fibre when caring for dry, stressed or chemically treated hair.

While washing, it thus combines nourishment and hydration with care for softness, shine, easy detangling and hair fibre protection.

Composition

• Key ingredients include avocado oil Persea Gratissima Oil.
• The shampoo contains hydrolyzed silk proteins.
• The formula also includes hydrolyzed milk and wheat proteins.
• The declared pH is 5.3–5.7.
• The shampoo has a milky fragrance.
• Full INCI: Aqua (Water), Ammonium Lauryl Sulfate, Sodium Myreth Sulfate, Sodium Cocoamphoacetate, Sodium Chloride, Coco-glucoside, Glycol Distearate, Citric Acid, Parfum (Fragrance), Guar Hydroxypropyltrimonium Chloride, Glycerin, Hydrolyzed Wheat Protein, Triethylene Glycol, Propylene Glycol, Benzyl Alcohol, Sodium Benzoate, Persea Gratissima Oil, Hydrolyzed Milk Protein, Phenoxyethanol, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Chloride, Magnesium Nitrate, Hydrolyzed Silk, Glycine, Ethylhexylglycerin, Tetrasodium Glutamate Diacetate, Sodium Lactate and Sodium Citrate.

You can evaluate the composition based on the precisely listed INCI, the declared pH and the specific key ingredients.

Use and Dosage

Apply the shampoo to wet hair, massage in and then rinse thoroughly.

Packaging and Volume

• Volume: 300 ml
• Nourishing shampoo from the 01 Richness hair range

About the Brand

The manufacturer of PURING products is Artur 21 Srl, based in Padua, Italy. The brand's product ranges are manufactured entirely in Italy, and a specialised research and development team selects the active ingredients during their development.

Its products are designed for beauty salons and hair care professionals. The PURING philosophy combines professional precision with a holistic and New Age approach to hair care.

The brand name is derived from the Latin "Puro" and the English "Pouring", intended to express the purity of ingredients and ease of use.

Behind the products lies Italian manufacturing, specialised development and a focus on professional hair care.